The Asobr Lead Analytics module gives real estate managers a complete picture of their lead funnel — from channel source to conversion. It surfaces lead leakage incidents (agents sharing personal contact with leads), tracks ROI per advertising channel, and shows time-based conversion trends.
Capabilities
- Lead Leakage Alerts — AI detects when agents share personal contact info with leads, triggering instant alerts and auto temp-ban.
- Channel Performance — Breakdown of leads, deals, conversion rate, revenue, and quality score per channel (WhatsApp, Instagram, Facebook, etc.).
- Time-Based Charts — Daily and weekly KPI trends for leads, conversions, and revenue.
- Ad ROI Tracking — Cost vs revenue by channel with net revenue calculation.